Here’s Why and How You Should Be Using a Face Serum

When it comes to skincare, there are so many products in the market that it can be overwhelming to know which ones to use. One product that is gaining popularity and should definitely be a part of your routine is a face serum. In this blog, we'll discuss why you should be using a face serum and how to incorporate it into your skincare routine.

Face serums are designed to penetrate deeper into the skin than other skincare products, such as moisturisers or toners. This means that they can deliver a higher concentration of active ingredients directly to the skin cells, providing a variety of benefits. Here are some reasons why you should be using a face serum:

  • Hydration: Serums can help hydrate the skin, leaving it feeling soft and smooth.
  • Brightening: Serums can help brighten the skin, reducing the appearance of dark spots and hyperpigmentation.
  • Anti-aging: Many serums contain anti-aging ingredients like retinol or vitamin C, which can help reduce the appearance of fine lines and wrinkles.
  • Acne-fighting: Some serums contain ingredients like salicylic acid or benzoyl peroxide, which can help fight acne and breakouts.
Face Serum

How to Use a Face Serum

Using a face Hydrating serum is simple, but there are some steps you should follow to ensure that you are getting the most out of your product.

  • Cleanse your face: Start by cleansing your face with a gentle cleanser to remove any dirt, oil, or makeup.
  • Apply toner: After cleansing, apply a toner to balance your skin's pH and prepare it for the serum.
  • Apply serum: Apply a small amount of serum to your face and neck, using gentle upward motions. Allow the serum to absorb fully before applying any other products.
  • Apply moisturizer: After the serum has been absorbed, apply a moisturizer to lock in moisture and provide additional hydration.
  • Apply sunscreen: If you use a serum with active ingredients like vitamin C or retinol, it's essential to wear sunscreen during the day to protect your skin from sun damage.


Incorporating a face serum into your skincare routine can provide numerous benefits to your skin, from hydration and brightening to anti-aging and acne-fighting effects. By following the proper application steps and choosing a serum that addresses your specific skin concerns, you can enhance the effectiveness of your skincare routine and achieve a healthier, more radiant complexion.
Back to blog